Episode 316

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Published on:

13th Jul 2023

How to Use Instagram Threads to Grow Your Podcast Audience

Warning! This episode contains some f-bombs and other well placed word bombs - but they’re worth it.

Threads, the brand new "chat app" and Twitter alternative from Meta, aka Facebook, aka Instagram, aka Zuckerberg, launched last week and has already amassed almost 100 million users.

Within three days, I saw a podcast "guru" claiming to know how to use Threads to grow your podcast and, sure enough, the content they published about it was shockingly awful.

So, how do you use Threads to grow your podcast audience?

The truth is that, right now, the algorithm is still all over the place and there are features (such as a "following only" feed) still missing. Does this mean that you can't use Threads to grow your podcast? No. Well, sort of no. In fact, Threads is, right now, just another tool to use in order to genuinely "social network" and that is SO very different to "promoting your sh*t".

Let's have a frank chat about how to use Instagram Threads to grow your podcast, then.

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About the Podcast

The Podcast Accelerator: How to Grow Your Podcast

Helping busy podcasters to grow their audience in tested, actionable ways.

Hosted by Mark Asquith, the accomplished co-founder, and Managing Director of podcasting platform Captivate, The Podcast Accelerator is your comprehensive guide to mastering the art and business of podcasting. With a strong focus on delivering actionable insights, cutting-edge strategies, and industry-leading knowledge, this podcast is designed to help you propel your podcast to the next level.

Drawing on "That British Podcast Guy's" extensive experience in podcasting, The Podcast Accelerator covers an array of topics, from content creation and storytelling techniques to audience growth and engagement strategies. You'll also discover the secrets to podcast monetization, unlocking the full potential of your show to create a sustainable, thriving venture.

In each episode, Mark shares his expert advice, tips, and best practices, often collaborating with industry influencers, successful podcasters, and other specialists to bring you a diverse range of perspectives and insights. The Podcast Accelerator delves into the nuances of podcasting, exploring both the creative and technical aspects, as well as the latest trends, tools, and technologies shaping the industry - all backed by Mark's experience in the industry since 2013 and over two decades of building successful businesses.

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About your host

Mark Asquith

Known as "That British Podcast Guy", Mark is one of the United Kingdom's original podcasting experts. He is Managing Director & co-founder of podcast hosting, analytics & monetisation platform Captivate.fm which was acquired by Global in 2021 and is known worldwide as an insightful, thought provoking and actionable podcast industry keynote speaker.

Mark has educated on podcasting and delivered thought leadership at events including Podcast Movement, Podfest, Harvard's "Sound Education" and many more.

His focus is on helping people to achieve their own podcasting goals and on improving the podcasting industry for the long-term.